Welcome to the Age of B2B Innovation

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Date: Thursday, November 14, 2019
Time: 2 PM EST / 1 PM CST / 11 AM PST

About the Webinar

Digital commerce and disruption trends have firmly taken root in the consumer economy and are now moving to the business world. But business needs and buying practices are not the same as for consumers. Complex support needs, multi-party decision making, and the expectation that business customers can exercise power in demanding a personalized price, customization, and proof of value create the opportunity for differentiated solutions delivered through a wide range of B2B innovations.

In this webcast, we share the insights, ideas and tools gathered through extensive research, practical problem solving, and creative brainstorming documented in "Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series", published by the National Association of Wholesaler-Distributors and sponsored by PROS.

Mark Dancer, author and CEO of the Network for Business Innovation, will lead a lively and informative discussion of how distributors can take the lead in the emerging age of B2B innovation, defeating disruption and reinvigorating our business economy through digital transformation.

About the Guests:

Mark Dancer

Fellow, NAW Institute for Distribution Excellence

Mark Dancer is an NAW Institute for Distribution Excellence Fellow and Author of "Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series". He founded the Network for Business Innovation to drive awareness, advocacy and excellence for channel innovation, and to enable an exchange of ideas between channel leaders on business transformation, technology adoption, social impact and community engagement. For more than 30 years, Mark has worked with leading companies to achieve channel excellence across a wide range of industries in developed and emerging markets.

Michael DeCata

President and CEO, Lawson Products

Michael DeCata has been President and CEO of Lawson Products since 2012. The company is an industrial distributor of maintenance and repair supplies, committed to helping customers resolve the challenges of their operations long term. Prior to that, Mike served in leadership roles at United Rentals, Inc., Grainger, General Electric, and Chef’s Warehouse.

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About PROS
PROS is powering the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Fueled by dynamic pricing science, PROS offers solutions that make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across sales channels. Our customers are leaders in their markets across more than 10 sectors, and benefit from decades of data science expertise infused into our industry solutions.