The Omnichannel Buyer: How to Accelerate Your B2B eCommerce Channel

Register for the live webinar

Date: September 22, 2020
Time: 11:00 a.m. – 12:00 p.m CDT

About the Live Webinar

As B2B buyers increasingly turn to eCommerce channels, sellers must be able to provide the experiences buyers demand through this channel. What does great eCommerce look like? How do you simplify the complexity of your product and price strategies and deliver them in a fast and easy-to-consume manner to buyers? How do you manage price transparency and harmonize channels to avoid channel conflict?

In this live panel discussion, hosted by PROS, industry experts from Forrester, Adobe and PROS will provide answers to these questions and share their insights, so you can turn your eCommerce sales channel into your competitive advantage.


Joe Cicman
Senior Analyst, Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new D2C initiatives.

Peter Sheldon
Senior Director of Commerce Strategy
Adobe Magento

Peter is a well known industry expert in eCommerce and omni-channel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.

John Bruno
Vice President, Commerce Strategy

John is an experienced product, marketing, and go-to-market leader, helping to shape the future of digital buying and selling. He is the former head of products at Elastic Path Software and seasoned industry analyst at Forrester research, covering eCommerce, Configure Price Quote (CPQ) solutions, and CRM.

Geoff Webb
Vice President Strategy

Geoff Webb has over 25 years of experience in the tech industry and is the Vice President strategy at PROS. He works alongside marketing and product management to help define strategy for the business, including how to align technology capabilities to business challenges facing organizations in the move to digital business.

Webb often provides commentary on the intersections of technology, business, and society, and has written on a number of related topics for such journals and websites as: CNBC, USA Today, CIO Update, Healthcare IT News, The Tech Herald, Dark Reading,, Wired, InfoSecurity magazine, HelpNetSecurity, and Forbes. He is a member of the Forbes Technology Council and writes on the subject of how IoT and AI will change global business practices. He speaks regularly at technical and business conferences around the world.

About PROS
PROS is powering the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Fueled by dynamic pricing science, PROS offers solutions that make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across sales channels. Our customers are leaders in their markets across more than 10 sectors, and benefit from decades of data science expertise infused into our industry solutions.