Here to Help You Adapt Your Price Strategies for the New Normal

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Previous downturns have shown us that together, we can overcome any crisis. Our experts are here to share the advice they’ve gathered through decades of experience working as practitioners and consulting with hundreds of clients. Craig, Josh, and Bill can help you to answer questions like “how can I protect my margins in this new environment?” and “how can I best support a sales team that has gone virtual to secure profitable deals?”

The Pricing Experts


Craig Zawada  
The Chief Visionary Officer for PROS, Zawada is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A former partner with McKinsey & Company and widely published author, Zawada is perhaps best well known for co-authoring “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy.

Joshua Bardell
Lead Strategic Consultant at PROS, works closely with prospects and customers to ensure each product selection and implementation are successfully matched to provide optimal customer value. Joshua has seen the pricing world from a number of different angles, having led pricing teams, selecting and implementing pricing systems as well as selling pricing software.

William (Bill) Dudziak 
Lead Strategic Consultant for PROS where he supports clients to develop their vision and execution plan for pricing improvement. With nearly two decades of pricing leadership at Fortune 50 organizations like Whole Foods/Amazon and Home Depot, Dudziak has expertise in defining pricing strategies, building out pricing Centers of Excellence, driving pricing transformation with artificial intelligence and change management.

For more resources on managing your pricing and selling strategies check out the PROS page on navigating through COVID-19. On this page you’ll find analyst reports, white papers, webinars, recorded interviews with these experts, and so much more.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is your company’s best-kept secret for profitable growth. Viewed as a market-leader by both Gartner and IDC for its CPQ and price optimization capabilities, PROS advanced AI delivers results to the world’s top brands including Cargill, Etihad, Honeywell, HP, Lenovo, Lufthansa, Siemens and more. With more than 30 million AI models, PROS award winning AI is the driving force in processing more than 2 trillion transactions per year. PROS customers report up to 96% efficiency gain, up to 5% margin improvement and up to 20% revenue lift, according to a recent ROI study. To learn more, visit