Here to Help You Adapt Your Price Strategies for the New Normal

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Previous downturns have shown us that together, we can overcome any crisis. Our experts are here to share the advice they’ve gathered through decades of experience working as practitioners and consulting with hundreds of clients. Craig, Josh, and Bill can help you to answer questions like “how can I protect my margins in this new environment?” and “how can I best support a sales team that has gone virtual to secure profitable deals?”

The Pricing Experts

Craig Zawada
The Chief Visionary Officer for PROS, Zawada is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A former partner with McKinsey & Company and widely published author, Zawada is perhaps best well known for co-authoring “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy.

Joshua Bardell
Lead Strategic Consultant at PROS, works closely with prospects and customers to ensure each product selection and implementation are successfully matched to provide optimal customer value. Joshua has seen the pricing world from a number of different angles, having led pricing teams, selecting and implementing pricing systems as well as selling pricing software.

William (Bill) Dudziak
Lead Strategic Consultant for PROS where he supports clients to develop their vision and execution plan for pricing improvement. With nearly two decades of pricing leadership at Fortune 50 organizations like Whole Foods/Amazon and Home Depot, Dudziak has expertise in defining pricing strategies, building out pricing Centers of Excellence, driving pricing transformation with artificial intelligence and change management.

For more resources on managing your pricing and selling strategies check out the PROS page on navigating through COVID-19. On this page you’ll find analyst reports, white papers, webinars, recorded interviews with these experts, and so much more.

Speakers

Greg Davoll
Sr. Director, Product Management
PROS

Greg has over twenty five years of enterprise software experience in product management and marketing leadership roles across an array of companies including IBM, NetIQ, Sybase, BMC Software and Quest Software. Greg currently leads the product management function for PROS AI-powered sales optimization & pricing management software solutions, including configure, price, and quoting (CPQ).

In his former role as VP or Product Marketing at Alteryx, Greg led the product marketing function overseeing product and platform positioning & messaging, sales enablement, go-to-market, pricing/packaging and evangelism. He is based in Denver, CO and received his B.S. degree in Mathematics-Computer Science from Colorado School of Mines.

Loretta Faluade
Solutions Strategy Director
PROS

Loretta Faluade is a solution strategy director at PROS where she leads the development and execution of the go-to-market strategy for their sales transformation solutions. She is instrumental in helping organizations understand how to develop impactful digital transformation initiatives which transform the buying experiences for their customers. In 2019, she was recognized as a Presidents Club winner in for her many contributions to the organization. Prior to PROS, she worked as a sales and business development manager at Texas instrument where she held roles in both sales and marketing. Beyond her passion for strategy development, she teaches financial literacy classes to lower and middle income families. She is loves photography and traveling and her dream is to one day have a photo featured in National Geographic magazine.

Valerie Howard
Solutions Strategy Director
PROS

Valerie Howard, Solution Strategy Director at PROS, manages the go-to-market strategy for the PROS pricing solution portfolio. As a former user and product manager of PROS solutions, she has firsthand experience of the transformative benefits and competitive advantages that can be realized through pricing technology. Valerie earned an MBA from the McCombs School of Business at The University of Texas and a B.S. in Electrical Engineering through a scholarship at the Cooper Union for the Advancement of Science and Art.

Geoff Webb
Vice President Strategy
PROS

Geoff Webb has over 25 years of experience in the tech industry and is the Vice President strategy at PROS. He works alongside marketing and product management to help define strategy for the business, including how to align technology capabilities to business challenges facing organizations in the move to digital business.

Webb often provides commentary on the intersections of technology, business, and society, and has written on a number of related topics for such journals and websites as: CNBC, USA Today, CIO Update, Healthcare IT News, The Tech Herald, Dark Reading, BankInfoSecurity.com, Wired, InfoSecurity magazine, HelpNetSecurity, and Forbes. He is a member of the Forbes Technology Council and writes on the subject of how IoT and AI will change global business practices. He speaks regularly at technical and business conferences around the world.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is your company’s best-kept secret for profitable growth. Viewed as a market-leader by both Gartner and IDC for its CPQ and price optimization capabilities, PROS advanced AI delivers results to the world’s top brands including Cargill, Etihad, Honeywell, HP, Lenovo, Lufthansa, Siemens and more. With more than 30 million AI models, PROS award winning AI is the driving force in processing more than 2 trillion transactions per year. PROS customers report up to 96% efficiency gain, up to 5% margin improvement and up to 20% revenue lift, according to a recent ROI study. To learn more, visit www.pros.com.

Here to Help You Adapt Your Price Strategies for the New Normal

Register for a 1:1 Free Consultation

Register for a 1:1 Free Consultation

The Pricing Experts

Speakers

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