Here to Help You Adapt Your Price Strategies for the New Normal

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Previous downturns have shown us that together, we can overcome any crisis. Our experts are here to share the advice they’ve gathered through decades of experience working as practitioners and consulting with hundreds of clients. Craig, Josh, and Bill can help you to answer questions like “how can I protect my margins in this new environment?” and “how can I best support a sales team that has gone virtual to secure profitable deals?”

The Pricing Experts


Craig Zawada  
The Chief Visionary Officer for PROS, Zawada is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A former partner with McKinsey & Company and widely published author, Zawada is perhaps best well known for co-authoring “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy.

Joshua Bardell
Lead Strategic Consultant at PROS, works closely with prospects and customers to ensure each product selection and implementation are successfully matched to provide optimal customer value. Joshua has seen the pricing world from a number of different angles, having led pricing teams, selecting and implementing pricing systems as well as selling pricing software.

William (Bill) Dudziak 
Lead Strategic Consultant for PROS where he supports clients to develop their vision and execution plan for pricing improvement. With nearly two decades of pricing leadership at Fortune 50 organizations like Whole Foods/Amazon and Home Depot, Dudziak has expertise in defining pricing strategies, building out pricing Centers of Excellence, driving pricing transformation with artificial intelligence and change management.

For more resources on managing your pricing and selling strategies check out the PROS page on navigating through COVID-19. On this page you’ll find analyst reports, white papers, webinars, recorded interviews with these experts, and so much more.

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-based solutions that power commerce in the digital economy. PROS solutions bring intelligence to commerce by providing companies with predictive and prescriptive guidance that enables them to dynamically price, configure and sell their products and services across all channels with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit