How Modern Commerce with Dynamic Pricing Science Can Meet the Demands of Today’s Food and Beverage B2B Buyer

As B2C buying expectations take hold in B2B food and beverage buying decisions, the cost of maintaining status-quo selling processes is too high to ignore. Today’s food and beverage industry trading partners are armed with much more information and are backed, more than ever, by far more aggressive purchasing and supply chain management strategies.

Technology and data science capabilities are improving exponentially, but you may be risking future growth and even long-term business viability by failing to adapt to this new era of digital business.

This eBook provides invaluable insight into why the food and beverage industry must adopt a modern commerce approach to selling if they intend to survive and thrive in this new environment.

Download to learn:

  • Behavioral trends driving the need for a modern commerce approach to buying and selling in the food and beverage industry.
  • How Dynamic Pricing Science works and why it is the cornerstone of modern commerce success.
  • How to reduce customer dissatisfaction, recover lost revenue and margin, and eliminate downward price pressure.


Is modern commerce on your menu?

About PROS

PROS is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.