Register for the event

Participate in an exclusive evening of insights and networking hosted by PROS and Horváth, where we will explore the dynamic world of pricing strategies and will delve into hot topics including:

  • Leveraging pricing as a key driver for sustainable commercial success
  • Crafting and sustaining pricing strategies that fuel profitable growth
  • Exploring the transformative potential of AI strategies for pricing professionals
We look forward to hosting you for an informal evening of discussions among pricing professionals:

Wednesday, November 29
from 18:30 to 21:30 CET
Celia Restaurant, Amsterdam

Who Should Attend:
This dinner is suitable for pricing professionals, business leaders, and anyone interested in commercial and pricing strategies.
Attendance at the PPS conference is not required to join us for this dinner.
Space is limited, we invite you to secure your spot now.


Nick Boyer
Senior Director, Strategic Consulting at PROS

Nick has more than 15 years of experience helping companies on their journey towards commercial excellence. He has helped a variety of companies generate an amazing ROI by transforming their pricing and commercial processes, including in Chemicals, Oil & Gas, Technology, Food, Industrial Manufacturing, Services and Distribution. Nick is a regular speaker at pricing conferences and events throughout Europe.

Connect with Nick on LinkedIn: Nick Boyer | LinkedIn

Nick Boyer has more than 15 years of experience in pricing, commercial excellence and project delivery. At PROS, Nick is responsible for advising prospects and customers on a variety of business challenges. He has been with PROS for 11 years and played a lead role in implementations in Chemicals, Distribution, Manufacturing and Aftermarket parts. Before joining PROS Nick has held various leadership roles implementing ERP, CRM and Pricing solutions with Saint-Gobain, Tarmac and Boots. Nick holds a degree in Computer Science (BSc) and is a Chartered Accountant (ACA) and Prince2 Practitioner.

Dr. Michael Wu
Chief AI Strategist at PROS

Dr. Michael Wu, a world-leading expert on AI and machine learning (ML), is the Chief AI Strategist at PROS. He’s honored as a Senior Research Fellow at the Ecole des Ponts Business School and concurrently serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs. Prior to PROS, Michael was the Chief Scientist at Lithium for a decade, developing predictive and prescriptive algorithms to extract insights from social media big data. In addition to being a DOE fellow at the Los Alamos National Lab, he holds a triple major undergraduate and a Ph.D from UC Berkeley, where he used ML to model the human brain. His insights were recently featured in the 60 Leaders on Artificial Intelligence eBook, and have inspired many global enterprises.

Connect with Michael on LinkedIn: Dr. Michael Wu | LinkedIn

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Dr. Marcus Demmelmair
Head of Pricing Practice at Horváth

Marcus has been helping firms to shape and implement effective pricing and growth strategies at the intersection between business, analytics and technology for more than 10 years. Marcus supports clients in Europe, the Americas and Asia in generating top and bottom-line growth.

Connect with Marcus on LinkedIn: Dr. Marcus F. Demmelmair | LinkedIn

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Dr. Patricia Lüer
Senior Project Manager Sales & Pricing at Horváth

Patricia supports companies in improving their performance by applying behavioral pricing and selling approaches for more than 20 years. She has a strong background in numerous industries such as insurance, banking, industrials, transport and telecommunications.

Connect with Patricia on LinkedIn: Dr. Patricia Lüer | LinkedIn

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Peter Molander
Director Advisory & Master Data at SolutionSpace

Peter has a distinct focus on business models, configurability of products and services, and how this impacts and sets requirements on Master Data for pricing and product variance. Through his 15 years of experience implementing Master Data Methods and Governance in various C25 companies and several mid-size companies, he refined his focus on products and services, drifting from Engineer-to-Order and Produce-to-Stock towards highly configurable offerings with related complex and dynamic pricing. This requires a new approach to MDM and Governance: as Master Data acts as infrastructure, the mapping of business processes in different departments and system capabilities falls in the work of advisory.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is your company’s best-kept secret for profitable growth. Viewed as a market-leader by both Gartner and IDC for its CPQ and price optimization capabilities, PROS advanced AI delivers results to the world’s top brands including Cargill, Etihad, Honeywell, HP, Lenovo, Lufthansa, Siemens and more. With more than 30 million AI models, PROS award winning AI is the driving force in processing more than 2 trillion transactions per year. PROS customers report up to 96% efficiency gain, up to 5% margin improvement and up to 20% revenue lift, according to a recent ROI study. To learn more, visit
PROS, 3200 Kirby Drive, Suite 600, Houston, Texas 77098 • [email protected] | [email protected]