Agile Pricing in the Age of Digital Acceleration

Join us at 2:00-2:45 p.m. BST (UK) on Thursday, July 9

Register for the live webinar

Date: July 9, 2020
Time: 2:00 - 2:45
 p.m BST (UK)
Duration: 45 minutes

About the Live Webinar

The COVID-19 crisis changed overnight the way businesses and communities operate across EMEA. While some organisations have built resilient business models, most B2B companies were not as prepared for this swift change and as a result are struggling to adapt and acknowledge the new market reality.

In this webinar, Craig Zawada - PROS Chief Visionary Officer, Nick Boyer - PROS EMEA Director of Strategy, and Ludovic Passet - Partner at EY-Parthenon, Head of Pricing Practice for Western Europe and Maghreb, will discuss why now is the time for businesses to innovate and smartly adjust their pricing strategies, if they want to win at digital selling and meet new customer demands.

Join us, to learn:

  • What is the importance of agile pricing and its impact on digital selling.
  • How to adjust to the “new normal” in the age of digital acceleration.
  • Why it’s key to adapt quickly to fast-changing buyer needs.
  • What distinguishes resilient businesses from those struggling to respond effectively to the crisis.


Ludovic Passet
Partner at EY-Parthenon, Head of Pricing Practice for Western Europe and Maghreb

Nick Boyer 
Director, Strategic Consulting, PROS EMEA

Craig Zawada 
Chief Visionary Officer, PROS

About PROS
PROS is powering the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Fueled by dynamic pricing science, PROS offers solutions that make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across sales channels. Our customers are leaders in their markets across more than 10 sectors, and benefit from decades of data science expertise infused into our industry solutions.