A Distributor’s Innovation Roadmap to Success in the New Digital Normal

Register for the live webinar

Date: July 16, 2020
Time: 1:00 – 2:00 p.m CDT

About the Live Webinar

Distributors have made progress in navigating through this unprecedented disruption, but much more is needed. In our second webinar for the NAW Innovate to Dominate Series, we will follow up with Michael DeCata, President and CEO of Lawson Products, to hear how he is navigating through COVID-19 and how it has accelerated his plans around innovation, which he outlined in our first webinar. Drawing on our podcast series and the research behind Innovate to Dominate, Richard Blatcher of PROS; Mark Dancer, NAW Institute Fellow and Author of Innovate to Dominate; and Michael DeCata will explore how distributors must implement an “innovation ecosystem” to compete in the new normal.

Join us in this webinar as we discuss these key points:

  • Distributors that have already enabled digital transformation will be better off in the long run.
  • Digital commerce is here to stay but an omnichannel strategy is critical to business success.
  • Sales teams are seeing a shift from outside sales to inside sales, self-service and digitalization.
  • AI has a critical role to play in a post COVID 19 world.
  • Distributors must focus on a seamless digital customer experience.
  • Now is the time to innovate business operating models.

Submit your questions beforehand to [email protected] with “Questions for NAW Webinar” in the subject line, or you can ask your questions live during the Q&A portion of the webinar.

By registering, you are automatically entered for a chance to win an electronic copy of the NAW book, “Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series. We will also be giving away a copy at the end of the live webinar to three lucky live attendees. For more information, visit pros.com/naw.


Michael DeCata
President and CEO, Lawson Products

Michael DeCata has been President and CEO of Lawson Products since 2012. The company is an industrial distributor of maintenance and repair supplies, committed to helping customers resolve the challenges of their operations long term. Prior to that, Mike served in leadership roles at United Rentals, Inc., Grainger, General Electric, and Chef’s Warehouse.

Mark Dancer
Founder, Network for Business Innovation
Fellow, NAW Institute for Distribution Excellence

Mark Dancer founded the Network for Business Innovation to drive awareness, advocacy and excellence for B2B innovation, and to enable an exchange of ideas between leaders on business transformation, technology adoption, social impact and community engagement. For more than 30 years, Mark has worked with leaders to achieve go-to-market excellence across a wide range of industries in developed and emerging markets. As a Fellow for the NAW Institute for Distribution Excellence, Mark works to help distribution set the standard for B2B innovation and supports every distributor’s efforts to lead.

Richard Blatcher
Director, Industry marketing & Business Intelligence

Richard Blatcher, Director, Industry Marketing & Business Intelligence at PROS, manages the global go-to-market strategy for PROS in its strategic industries. He has over 30 years’ experience in the industry originally based in Europe moving to the US in 2010. He spent the first part of his career in media, publishing and direct marketing managing the delivery of marketing and sales enablement services to many manufacturing and distribution blue-chip enterprises. He has also held EMEA and Global Marketing roles for $2Bn+ software company Autodesk including being responsible for launches of market disrupting SaaS software solutions into the market.

Geoff Webb
Vice President Strategy

Geoff Webb has over 25 years of experience in the tech industry and is the Vice President strategy at PROS. He works alongside marketing and product management to help define strategy for the business, including how to align technology capabilities to business challenges facing organizations in the move to digital business.

Webb often provides commentary on the intersections of technology, business, and society, and has written on a number of related topics for such journals and websites as: CNBC, USA Today, CIO Update, Healthcare IT News, The Tech Herald, Dark Reading, BankInfoSecurity.com, Wired, InfoSecurity magazine, HelpNetSecurity, and Forbes. He is a member of the Forbes Technology Council and writes on the subject of how IoT and AI will change global business practices. He speaks regularly at technical and business conferences around the world.

About PROS
PROS is powering the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Fueled by dynamic pricing science, PROS offers solutions that make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across sales channels. Our customers are leaders in their markets across more than 10 sectors, and benefit from decades of data science expertise infused into our industry solutions.