On-Demand: Is It Time to Rethink Your Pricing Strategy and Improve Your Pricing Power?

Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.” * Yet pricing receives scant attention in most companies. Fewer than 5% of Fortune 500 companies have a full-time, centralized function dedicated to pricing, according to data from the Professional Pricing Society.**

Join us at this webinar where Stephan Liozu discusses the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Stephan will review the main concepts of pricing orientation and pricing realization with real-world case studies. Finally, he will propose his views on how to design a roadmap for your own journey towards pricing excellence and the critical role that pricing software plays in this transformation process.

Specifically, attend and hear more about:

  • How pricing software can help firms achieve superior levels of pricing realization.
  • New and exciting findings from academic research that will inform your own organization’s efforts to achieve pricing excellence.
  • The Pricing Capability Grid®.
  • Examples of pricing orientation and pricing realization success in other leading companies.

The Pricing Capability Grid

*A. Frye and D. Campbell, “Buffett Says Pricing Power More Important than Good Management,” February 18, 2011, //
** K. Mitchell, “The Current State of Pricing Practice in U.S. Firms,” (opening speech Professional Pricing Society Annual Spring Conference, Chicago, May 3-6, 2011).

About the Speaker

Stephan LiozuStephan M. Liozu is the Founder of Value Innoruption Advisors. He specializes in disruptive approaches in strategy, innovation and value management. Stephan has over 20 years of global business experience. He has worked for both Fortune 500 companies and family-owned businesses. Most recently he served as President & CEO at ARDEX Americas.

Stephan holds an MBA in Marketing from Cleveland States University, a European Master degree from Toulouse IAE School of Management. He is currently pursuing a Ph.D. in Management degree from The Weatherhead School of Management at Case Western Reserve University.