Why Pricing Matters More Than Ever for Med Tech

Why Pricing Matters More Than Ever for Med Tech

While innovation and improving patient care is still driving health care forward, other critical factors are at play that threaten your success as a med tech manufacturer.

Across the board, the health care industry is experiencing price pressure due to regulation, consolidation, and newfound value-consciousness. It’s a new era of modern commerce in health care, and it has changed pricing and selling for med tech companies forever.

For long-term success, you need to be able to navigate pricing pressure and, more importantly, sustain investment in innovation. This new ebook gives you practical advice on how to overcome the business challenges you face.

  • Combat price erosion with better price management.
  • Adapt price strategies to the new marketplace.
  • Use dynamic pricing science to drive sustainable growth.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit pros.com.

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