How Modern Commerce with Dynamic Pricing Science Can Meet the Demands of Today’s B2B Buyer

As B2C buying expectations take hold in B2B, the cost of maintaining status-quo selling processes is too high to ignore. Technology and data science capabilities are improving exponentially, but you may be risking future growth and even long-term business viability by failing to adapt to this new era of digital business.

This eBook provides invaluable insight into why business leaders must adopt a modern commerce approach to selling if they intend to survive and thrive in this new environment. Download to learn:

  • Behavioral trends driving the need for a modern commerce approach to buying and selling.
  • How Dynamic Pricing Science works and why it is the cornerstone of modern commerce success.
  • How to reduce customer dissatisfaction, recover lost revenue and margin, and eliminate downward price pressure.


Are you ready for the new era of digital business?

About PROS

PROS is powering the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Fueled by dynamic pricing science, PROS offers solutions that make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across sales channels. Our customers are leaders in their markets across more than 10 sectors, and benefit from decades of data science expertise infused into our industry solutions.