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Extending Innovation to Sales in the High Tech Industry: 6 Challenges

Extending Innovation to Sales in the Tech Industry: Six Challenges

Technology companies are anxious to create, or at least keep up with, the next disruptive technology. However, this drive to innovate often overshadows their ability to effectively monetize all stages of the product life cycle.

In this tip sheet, read about six challenges that tech companies need to overcome to capture the full value of their innovation, including:

  • Price erosion
  • Speed to market
  • Outdated sales processes and technology
  • Customer expectations

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit www.pros.com.





 

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Extending Innovation to Sales in the High Tech Industry: 6 Challenges