Extending Innovation to Sales in the Tech Industry: Six Challenges
Technology companies are anxious to create, or at least keep up with, the next disruptive technology. However, this drive to innovate often overshadows their ability to effectively monetize all stages of the product life cycle.
In this tip sheet, read about six challenges that tech companies need to overcome to capture the full value of their innovation, including:
- Price erosion
- Speed to market
- Outdated sales processes and technology
- Customer expectations
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