Realize your potential.

Pricing is the key to sales and revenue success. But for some distributors, prices are set in a vacuum without proper segmentation and actionable data to back them up.

Join strategic pricing expert Brent Grover from Evergreen Consulting, and Eric Petty, Director of Market Strategy at PROS, for an informative webinar that will explore how you can leverage data-driven price strategy and optimization to:

  • Determine the prices customers are willing to pay
  • Rein in maverick and unnecessary discounting
  • Unlock up to 2% in hidden gross margin to increase profitability and business value
  • Free up sales teams to spend more time selling

Selling Smarter:
Strategic Pricing for Distributors

About the Speakers

Brent Grover

Brent R. Grover is Managing Partner of Evergreen Consulting, LLC and an NAW Institute for Distribution Excellence distinguished Fellow. He serves as an adviser to the distribution channel on strategic planning, mergers and acquisitions, and profit improvement. Brent also serves as a director of several companies and is a popular speaker at wholesale distribution industry gatherings. Brent is the author of In Search of the Perfect Customer: Cost-to-Serve for Distributors, Strategic Pricing for Distributors: Tools and Rules for Building Higher Margins, Official Guide to Wholesaler-Distributor Financial Success—Three-Volume Set, The Acquisitive Distributor: 4 Keys to Success When Buying a Wholesale Distribution Business, and More to the Bottom Line: Customer Profitability Analysis Tools for Distributors.

Eric Petty

Eric Petty is a Director of Market Strategy at PROS with a primary focus on pricing effectiveness solutions including Scientific Analytics™ for pricing and Price Optimizer™. He has broad experience managing worldwide pricing projects with cross-functional impact that has resulted in greater efficiencies and improved price performance.


About NAW and the NAW Institute for Distribution Excellence

NAWThe National Association of Wholesaler-Distributors (NAW) was created in 1946 to deal with issues of interest to the entire merchant wholesale distribution industry, thereby freeing affiliated associations to concentrate on the concerns specific to their lines of trade. NAW is a federation of about 100 wholesale distribution associations and thousands of individual firms that collectively total about 30,000 companies. Learn more:

The role of the NAW Institute for Distribution Excellence is to sponsor and disseminate research into strategic management issues affecting the wholesale distribution industry. The NAW Institute for Distribution Excellence aims to help merchant wholesaler-distributors remain the most effective and efficient channel in distribution. Learn more:

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