Salesforce App Mavericks: Finding a Path to Greater Revenue and Profitability with Smart CPQ
Configure, Price, Quote (CPQ) is a hot commodity, but to date most CPQ tools have focused on improving sales efficiency and top-line revenue, not on bottom-line margins.
Salesforce MVP Angela Mahoney recently connected with Russ Chadinha, Director Product Marketing of PROS, for an App Mavericks chat. In this short, five-minute video, the pair discuss how CPQ is evolving past efficiency improvements to bring price optimization right into the quoting process. Equipped with the real-time data needed to offer the right products at the right price, reps can sell smarter and improve margins in the process.
Watch the short 5 minute video to see how Smart CPQ:
- Leverages data-driven guided selling to deliver intelligent product and service recommendations to customers
- Uses dynamic price guidance to precisely determine customer willingness to pay and avoid unnecessary special pricing requests
- Improves quote accuracy, speeds turnaround time, and enhances the overall customer experience
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit pros.com.