Seven Habits of Powerhouse B2B Pricing Teams
Dedicated pricing groups are a fairly recent development in the corporate landscape. Of course, many experts and pundits have suggestions and ideas for what a pricing team should be doing. But for the most part, it’s still a fairly iterative process. We can, however, learn from teams that are more established and successful.
In this webinar, Pricing Brew and PROS will share their research and experience on what makes a powerhouse pricing team. Attend to see what it takes to get ahead of the curve – and the competition – when it comes to pricing maturity.
About the Speakers
Rafe VanDenBerg is a veteran of B2B sales, marketing, and pricing. With over 20 years of experience, he’s been a practitioner for Fortune 500 manufacturers and distributors, a successful independent consultant and author, as well as a technology innovator.
As a practitioner and consultant working to drive profitable growth for both new and well-established companies, Rafe learned the power of seemingly small improvements in just the right places. Ever since, he's been an advocate for identifying true root causes and devising simple, pragmatic solutions that can be implemented with minimal disruption.
Rafe is big believer in the ingenuity and resourcefulness of "everyday experts"---the people outside the limelight who nevertheless make things happen, day in and day out, because they have to. He and his partners created MindBrew to tap-into this hidden wisdom at-scale, through a powerful combination of crowd-sourcing, research and synthesis, and digital publishing.
Eric Petty is responsible for the development of the company’s go-to-market strategy and positioning of its pricing effectiveness products, including PricingPRO and its Control and Guidance Editions.
Prior to joining PROS, Petty worked as a pricing leader for GE Oil & Gas where he led worldwide pricing projects with cross-functional teams specializing in global pricing strategy, product marketing, product management and product/solutions implementation.