Caught Between Giants | PROS Resources | PROS
UNLOCK YOUR DATA. UNLEASH YOUR SALES

Today’s distributors face ever-present challenges: Manufacturers and suppliers are closer to retail and wholesale customers than ever before; the information age is driving price transparency at an increasing pace; and manufacturers are getting better at differentiating their products from the competition. The pricing power of most distributors is fading away. This paper discusses the pricing challenges facing distributors today and provides a view into industry best practices to overcome these obstacles.

CAUGHT BETWEEN GIANTS – THE PRICING
CHALLENGES OF TODAY'S DISTRIBUTOR

About the Author

Mirko BrinkerPROS Strategic Consultant Mirko Brinker supports customers in Europe. He has several years of experience as a consultant, is a Prince2 certified project manager, and the author of three pricing white papers on transaction level pricing, competitive data and leader-follower principles. Prior to joining PROS, Brinker worked as a consultant in Wipro’s Pricing & Profitability practice; founded and managed his own consultancy; and worked as a consultant/project manager for two leading ICT providers in Europe, the U.S. and Brazil.

He earned an MSc in Management from Imperial College Business School and a BEng in Electronics and Computing from the Copenhagen University College of Engineering.

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