“The Price is Right…” and Other TV Classics That Teach Us Smarter Selling
New Aberdeen research is uncovering a remarkable trend in modern selling: the price of what is sold is not only critical to buyers – they want the best deal possible – but also to when, how, and even if sellers choose to bend or stand their ground.
In this light-hearted but informative research report, Aberdeen’s Peter Ostrow discusses:
- How pricing and price optimization are becoming more important to margin-focused sales organizations
- Recent data that illustrates the positive effect price optimization has on best-in-class companies
- The intersection of price optimization and Configure, Price, Quote capabilities
For more than two decades, Aberdeen's Research has been helping corporations worldwide become Best-in-Class. Having benchmarked the performance of more than 644,000 companies, Aberdeen is uniquely positioned to provide organizations with the facts that matter - the facts that enable companies to get ahead and drive results. That's why our research is relied on by more than 2.5 million readers in over 40 countries, 90% of the Fortune 1,000, and 93% of the Technology 500.
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