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“The Price is Right…” and Other TV Classics That Teach Us Smarter Selling

“The Price is Right…” and Other TV Classics That Teach Us Smarter Selling

New Aberdeen research is uncovering a remarkable trend in modern selling: the price of what is sold is not only critical to buyers – they want the best deal possible – but also to when, how, and even if sellers choose to bend or stand their ground.

In this light-hearted but informative research report, Aberdeen’s Peter Ostrow discusses:

  • How pricing and price optimization are becoming more important to margin-focused sales organizations
  • Recent data that illustrates the positive effect price optimization has on best-in-class companies
  • The intersection of price optimization and Configure, Price, Quote capabilities

About Aberdeen

For more than two decades, Aberdeen's Research has been helping corporations worldwide become Best-in-Class. Having benchmarked the performance of more than 644,000 companies, Aberdeen is uniquely positioned to provide organizations with the facts that matter - the facts that enable companies to get ahead and drive results. That's why our research is relied on by more than 2.5 million readers in over 40 countries, 90% of the Fortune 1,000, and 93% of the Technology 500.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit pros.com.

Download the Report

“The Price is Right…” and Other TV Classics That Teach Us Smarter Selling